Concepts for Brand Overview Deck

We’re combining subtle cues from our current motion graphics approach with the existential intensity of our combat sport. These visuals establish a strong base of type and image direction applicable to a variety of digital and print assets plus internal communications and Investor materials.

Concepts for Email templates

Here we’re extending the look and feel we established above into a stats-driven infinite scroll approach for our sales team to leverage with betting platforms and other potential business partners.

Concepts for Digital Cover treatments

Translating the best moments of our streaming bouts into attractive wallpapers for social platforms

Concepts for Playlist covers

These assets reflect the explosive demand for our combat sports content across all streaming platforms. Here I’m trying to develop a look and feel that simultaneously establishes the fighter’s personal marketability and reflects the current social trends we are all living with.

Concept for new website approach

For the 2021 season, we plan to look ahead and incorporate still more subtle effects picked up from broadcast trends, such as these subdued gradients